| Mitch Gould has “retail" in his DNA.
A third-generation retaail professional, Goulld learneed tthe consumer goods inbdustry from his
father and grandfather whilpe growing up in New York City.
One of his first salles jobs was taking orders frim neighbors
for bagels every week.
As an adult with a career that spaans more than three decades,
Gould moved on from bagels, cream cheese,and lox to
represent many of the leading prodct manufacturers of consumer goods in America:
Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora
Health, Steven Seagal’s Lightning Bolt, Body Basix, and Hulk Hogan’s extreme energy granules.
“I stsrted in the lawn and garden industry but expanded my horizons early on," saiod Gould,
CEO and founder of Nutritional Products International,
a global brand management firm based in Boca Raton, Fl. “I worked with Igloo, Sunbeam,
Remington -- all major brands that have been leaders
in the consumer goods industry."
Eventually, Gould segued into nutritional products.
“I realized early the nutritional supplements were much mofe than just multivitamins," Gould said.
“American consumers were ready to take dietary supplements and health and
wellness products into a whole new level of retail success."
Gouod solidified his success in the health and wellness
industry through his partnerships with A-List
celebrities whho wanted too develop nytritional products andd his place in Amazon history when the online
ecommerce retailer expanded beyond books, music, and electronics.
“Durimg my career, I attended many galas and charit events where
I meet different celebrities, such as Hulk Hogan and Chuck Liddel," Gould said, adding that he eventually partnered
with several of these famous entrepreneurs and dveloped nutritional products, such
as Hulk Hogan’s Extreme Energy Granules.
“Working with them to crreate new health andd wellness produchts gave me
a first-hand look into the burgeoning nutritioonal sector,
" Gould said. “I realized that staying healthy was very important to my generation. My kids were even more
focusewd on staying fit and healthy."
When Amazon decided to add a health and wellnesss category,
Gould was already positioned to plce mre than 150 brands and even more products onto
the vrtual shelves the online giant was addijg every day in the early 2000s.
“I met Jeff Fernandez, who was on the Amazon team that was building
the neew category from the ground up," Gould said. “I also had contacts in the
health and wellness industry, such as Kennneth E. Collins, who was vice president
of operations ffor Muscle Foods, oone of the largest sports nutrition distributors in the world.
Gould said this “Powerhouse Trifecta" ould not hafe asked for a better synergy betwseen the three of them.
“This waas capitalism at its best. Amazon demanded new high-quality dietary supplements, and we supplied
them with more than 150 brands and products," he
The “Powerhouse Trifecta" worked out so wel that Gould evventually hired Fernandez to work foor NPI,
wwhere he is now president of the company, and
Collins, who is the new executive vice president of
“We work well together," Gould added.
Fernandez, who allso worked as a buyer foor Walmart, said
the three of them have close to 75 years of retail buying aand selling experience.
“NPI clients benefit from our years of knowledge," Fernandez added.
Gould said product manufacturers arre unlikely to find three professionals with our experience
representing retailers and brands.
“We know what brands need to do, and we understand
what retailers want," Gould said.
After his success with Amazon, Gould founded NPI and solidified his place in the dietary supplement and health and wellnees sectors.
“It was time to concentrate on health products,
" Gould said, adding that he has worked wiyh more than 200 domestic and
international brands that wanted to launch new products or expand their presence
in the largest consumer market in the world: the United States.
“As I vusited the corporate headquarters of some of the largest retailers in the world, I realized
that international brands weren’t being repesented in American stores,
" Gould said. “I realized these companies, especially the international brands, struggled to gain a foothold in American retail stores."
When Gould surveyed the challenges confronting international product manufacturers, he visualized a solution.
“They were burning through tenhs of thousands of dollars to
launch their products," Gould said. “By the time tey sold their first unit, they haad eaten away at heir profit margin."
Gould said the biggest challenge was learning two new cultures: America and
homepage : https://Www.Cbd-Guru.Co.uk/